澳洲幸运5开奖 SEO Archives - Keysearch https://www.keysearch.co/blog/category/seo/ SEO Tips, Tutorials and info to get the most out of Keysearch Fri, 27 Jan 2023 15:38:31 +0000 en-US hourly 1 https://wordpress.org/?v=6.3.5 澳洲幸运5开奖 Update Search Suggestion Names and Simplified Credits https://www.keysearch.co/blog/update-search-suggestion-names/ Fri, 26 Apr 2019 13:01:19 +0000 https://www.keysearch.co/blog/?p=3540 Today at Keysearch we made a subtle change that should simplify things moving forward. We changed the name of the keyword suggestion type from “Keyword Planner” to “Related Keywords”. We also changed the “Keysearch Database” option to just “Database”. Normally a change like this would go unannounced but since it involves a slight change and…

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Today at Keysearch we made a subtle change that should simplify things moving forward. We changed the name of the keyword suggestion type from “Keyword Planner” to “Related Keywords”. We also changed the “Keysearch Database” option to just “Database”. Normally a change like this would go unannounced but since it involves a slight change and simplification of our credit system we wanted to write up a quick post about it to clarify.

Why the Change?

The Keyword Planner option in Keysearch has slowly been expanding on Keyword Planner suggestions for years and has really morphed into more of a “Related Keywords” search option. We haven’t relied solely on Keyword Planner when using this setting in a long time. To continue calling it “Keyword Planner” is just no longer accurate. Here are few more specific reasons why.

Not Returning Exact Keyword Data

As discussed in the article Ungrouping Close Variants Keyword Planner and Google, in general, are no longer showing accurate search volumes for the majority of keywords, nor are they returning data for many keywords. We here at Keysearch have been correcting this for some time now and ungrouping these close variants.

Not Showing Results

Keyword Planner has stopped showing suggestion results for many different queries they determine sensitive. We here at Keysearch have already been compensating for the lack of Keyword Planner results for years by supplementing these searches with our own database suggestions.

Showing Limited Results

Sometimes Keyword Planner was showing very limited results and we were able to deliver many more results by combining suggestions from our database.

Better Suggestions

By incorporating a hybrid approach of Keyword Planner suggestions and our own database, we are able to deliver better keyword suggestions for many searches.

Time to Update The Name

All in all the “Keyword Planner” option was already a hybrid for a long time now and the name just doesn’t reflect what is actually going on behind the scenes anymore.

Credit Changes

Basically what this means for credits is that we no longer will have 2 different credit systems “Super Searches” and “Regular Searches”. All credits will be the same and you won’t need to worry about running out of Super Searches. For current users, absolutely nothing is changing. You don’t lose any credits. Your Super Search credits will just be added to your regular credit count. Nothing will be different on your end. The only thing that will be different is you no longer need to care about 2 different credit systems :).

So Do We Still Get Keyword Planner Suggestions?

Yes, you do. Like I said nothing is really changing except we are now calling the suggestion option “Related Keywords”. We will be using Keyword Planner suggestions in the “Related Keywords” searches just like we have been.

Keysearch Database vs. Database

Before this change, the “Keyword Planner” option had smaller credit allotments (Super Searches). To compensate for this we were using keyword planner suggestions in addition to our Keysearch Database suggestions when the “Keysearch Database” option was selected. This way, users wouldn’t lose the benefits of Keyword Planner suggestions when their Super Searches were exhausted.

This lead to the old “Keyword Planner” option and “Keysearch Database” option having very similar outputs. This was advantageous when credit limits were smaller for the “Keyword Planner” option but now is no longer needed since you are no longer restrained to smaller credit limits with the new “Related Keywords” option.

Due to this, we changed the name of the “Keysearch Database” option to just “Database”. It now acts more similarly to a Phrase Match or Broad Match database search and will be more of a complement to the “Related Keywords” option. Giving results from our database that are more “match” keywords rather than related.

Summing Up

To sum up, for current users nothing is changing other than the titles in the drop-down menu. For new users, the credit system will be much easier to understand. We just wanted to make everyone aware in case they were curious about the change.

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澳洲幸运5开奖 The Best And Most Affordable Ahrefs Alternative https://www.keysearch.co/blog/ahrefs-alternative/ Thu, 13 Dec 2018 20:04:15 +0000 https://www.keysearch.co/blog/?p=3521 When we set out to create Keysearch our initial vision was to give everyday bloggers and small businesses a cheaper more affordable alternative to ahrefs. As many of you know ahrefs is considered the gold standard of SEO tools. Their backlink database is second to none and it has driven their entire toolset to become…

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When we set out to create Keysearch our initial vision was to give everyday bloggers and small businesses a cheaper more affordable alternative to ahrefs.

As many of you know ahrefs is considered the gold standard of SEO tools. Their backlink database is second to none and it has driven their entire toolset to become the SEO software industry leader.

Here at Keysearch our goal wasn’t to compete with ahrefs but to offer an ahrefs alternative. Giving users a great set of SEO tools that meet the needs of 99% of customers looking to improve their search engine optimization at a fraction of the cost. Let’s take a look at how we stack up:

Keyword Research Tool

Keyword Research Tool

The heart and soul of Keysearch is our keyword research tool. To be honest this is an area where we feel we beat ahrefs hands down. Unlike ahrefs we pull our keyword data from various sources and are not confined by a single database. This gives you more keywords and very little chance of your keyword not returning keyword ideas or data (which can happen often with ahrefs).

Our keyword difficulty algorithm and analysis tool is also much more precise than ahrefs which only factors in 1 metric when it comes to keyword difficulty (linking domains). We have over a dozen different data points we factor into our difficulty algorithm. This includes backlinks, on-page factors, google results count, and much more. We also keep our algorithm up to date with Google’s latest changes.

You can choose to get search suggestions from Google Keyword Planner, our own database of over 1 billion keywords or other suggestion options such as Google Suggest, Amazon Suggest, YouTube Suggest, etc.. This gives you much more suggestion options than ahrefs, allowing you to find even more keywords with included search volume and CPC data.

Our bulk keyword difficulty checker is also something that no other tool can match. Real-time keyword difficulty checks in bulk rather than relying on cached data for bulk difficulty metrics.

Keysearch Explorer

Keysearch Explorer

Our Explorer tool allows you to dive into backlink data, organic search, and traffic data for any website or webpage. We also incorporate this data into our keyword research section. So, similar to ahrefs, you can see traffic estimates and ranking keyword counts right from our keyword research and keyword difficulty tools.

Backlink Checker

Now we don’t boast to have a backlink database nearly as big or as fresh as ahrefs (who does?). But our database does contain over 100 billion backlinks and crawls the web non-stop, 24/7. This gives you the ability to view your backlinks and also find great link building opportunities by researching competitor’s websites.

Organic Keywords

 

Our Google organic search database currently has google search data on over 80 million keywords and growing, with stats updated every 30 days for most keywords.

We show you things like your top ranking keywords, competitors, top referring domains, anchor text, and ranking distribution. In addition, we let you know what difficulty score we feel your site should be targeting when looking for keywords.

Our organic search features allow you to see which keywords you are ranking for as well as what keywords your competitors are ranking for. This way you can easily steal their keywords right from under them!

Competitor Gap Tool

You can also use our Competitor Gap feature which is similar to ahrefs Content Gap tool. This is where you can type in one, or multiple competitor’s websites and see which keywords they are ranking for and you are not. Allowing you to find great keyword ideas you wouldn’t have thought of otherwise.

Rank Tracking

Our rank tracker is not nearly as complicated or as sophisticated as ahrefs. Once again we set out to create a toolset that caters to what most everyday bloggers and small businesses need. A simple tool that tracks your rankings and does it well.

Track your progress in a simple-to-use interface that doesn’t take weeks to learn. After adding a domain to track we also show you keywords we’ve found that you are already ranking for, letting you decide whether you’d like to add those to the rank tracker as well.

Keysearch The Affordable Ahrefs Alternative

We won’t claim to be better than ahrefs. Personally, we are big fans of their tools. Their big data capabilities are unmatched. For large SEO agencies, there really is nothing that compares to the data they can provide and SEO audit functions.

With that said though, that is not our goal. We want to provide useful tools for everyone. This is why unlike ahrefs we also have an entire section dedicated to Youtube Research and Youtube SEO. Helping you get your videos ranked on Youtube by offering the same type of keyword difficulty scores we offer in our regular keyword research but for Youtube! How cools is that.

Also, our Content Assistant tool (click the link to read more about it) will be an incredible addition to your SEO toolbox. Here we analyze the first page Google results and show you exactly what you need to compete with the top 10 pages (topic ideas, keywords to include, word count, etc..). This tool can help bring rankings back to life for new or old pieces of content on your site.

Try Us

If you’d like to see if Keysearch is for you, then take us for a spin. Just signup for our an account here. You can also use our 20% off discount code KSDISC which makes our Starter plan only $13.60 per month compared to ahrefs $99 per month. You can’t really beat that!

 

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澳洲幸运5开奖 Ungrouping Close Variants https://www.keysearch.co/blog/ungrouping-close-variants/ Tue, 13 Nov 2018 17:17:49 +0000 https://www.keysearch.co/blog/?p=3455 We here at Keysearch are declaring the war on close variants! What are close variants you ask? Close variants are keywords that Google finds similar and has decided to group together, showing one search volume for the entire group. This has caused search volumes to become highly inaccurate for certain keywords and has made SEO trickier than ever.…

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We here at Keysearch are declaring the war on close variants! What are close variants you ask? Close variants are keywords that Google finds similar and has decided to group together, showing one search volume for the entire group. This has caused search volumes to become highly inaccurate for certain keywords and has made SEO trickier than ever. We’ve decided we’ve had enough and it’s time to take a stand! 🙂

The History of Close Variants

Starting back in 2016 Google began grouping similar keywords together. For example, if you check the search volume for the keywords SEO and search engine optimization, Google will return the same search volume for both. This is definitely not right.

Originally this close variant grouping wasn’t very broad. It was mostly for things like abbreviations, common misspellings, and plurals. These were also the type of searches that Google would many times automatically show you the correct results for anyway.

As you can see above I spelled dog training incorrectly. Google didn’t show me the results for “dog traning” spelled incorrectly. It showed me results for the correct spelling dog training.

This is why in the beginning close variants weren’t that big of a deal. Sure if I checked the Google search volume for “dog traning” and “dog training”, Google would return the same search volume for both (the correct spelling search volume), but they did the same for their search results so it wasn’t much of an issue.

As time went on though Google kept expanding their close variant groupings. More and more keywords were getting grouped into close variants. It wasn’t just obvious keywords that were similar. Google started grouping almost everything under the sun.

It has gotten so bad recently, that keywords with completely different intent are showing the same search volume. Not to mention that 2 grouped keywords, showing the same search volume could have completely different search results. What this means is that you could be spending endless time and money chasing keywords that have very little search volume without knowing it. An example of this is one we saw first hand.

Mis-leading Close Variants

We provide a link indexing service. What this does is help SEO’s and agencies get their links indexed by Google. We had noticed that we were on page 1 for the search term “Google Indexer”. When we checked Google it returned the search volume as 1900 (United States search volume) for that term. Not too shabby. But why weren’t we seeing nearly that much traffic?

The reason we weren’t seeing any traffic is that the term was grouped into a close variant. The search volume we were seeing was actually for the search term “google index”. This could have been a big problem if we had spent time and money securing that ranking.

Close Variants in Action

To show you this in detail here is a search we did in keyword planner for the search term “google indexer” at the time.

 

Google didn’t even return the word “google indexer”. It only shows volume for the keyword “google index”. These are close variants in action. These are two different keywords with 2 different search volumes, but Google will now only show 1 search volume for both of them.

Now months later Google is finally showing search volume for Google Indexer instead of Google Index. The problem is these things change all of the time and it’s impossible to know when Google will decide or won’t decide to group the close variants.

Let’s go back to that original example. The keywords “SEO” and “Search Engine Optimization”. Take a look at what happens when I try and get the search volume for the keyword “search engine optimization”.

Once again, the same thing! This is terrible for SEO. Google no longer shows accurate search volumes for a huge amount of keywords. Even when they do show the search volume we aren’t sure if it’s the search volume for that exact keyword or many keywords search volumes grouped together and shown as one.

Also sometimes they may under report search volumes for keywords with minimal ad spend or sensitive topics. We are basically flying blind when it comes to choosing certain keywords. Until now!

True Volume

After months of research and tweaking, we are finally able to get back the true search volume for many of these close variant keywords. That’s why we are calling this “True Volume”. It’s a true representation of the monthly searches for keywords that Google no longer provides accurate info on. How does it work?

We have taken our huge keyword database and search volumes, collected over the years (before Google started grouping close variants). We’ve combined this with search trends data and other 3rd party search data to give, what we feel is as accurate as ever search volume for these keywords.

Currently, our True Volume algorithm is working mostly for English language keywords searched with the “All Locations”, “United States” and “United Kingdom” location settings. Very soon we will expand it to more locations, then down the road, we hope to expand it to more languages other than English. Also, we are constantly adding to our database of close variant keywords, so more and more keywords will show the True Volume as time goes on.

Our True Volume algorithm figures out the actual search volume of a close variant keyword and then rounds it into the usual Google search volume “buckets”. Google has used the same buckets to represent search volume for years now. For example, Google doesn’t say the search volume of the keyword is 2787. It instead shows 2900 (that is a search volume bucket). We’ve decided to do the same. This is for a few reasons.

  • These Google search volume buckets are what we are used to seeing and make for better comparisons to keywords that aren’t close variant keywords.
  • All search volumes are always just estimates. We believe this is why Google “buckets” search volumes to begin with. There is no exact “definite” search volume. These buckets give you more of an overall range of a search volume rather than an exact volume that could be wrong due to normal fluctuations.
  • All in all, we just think it looks weird showing search volumes like 467,837!

What this all means

To sum it up, what this means is you are getting much more accurate search volume information. Even more accurate than Google. You may notice some keywords don’t match Google’s search volume figures. This is because Google is showing inaccurate search volume for most keywords now (close variants) and we are making things more accurate for you.

We are not the first tool to take this step into ungrouping close variants. Most of the major players in the industry MOZ, Ahrefs, etc.. have done the same. We took our time to ensure that our algorithm was very accurate. This change may save you a lot of heartache when it comes to targeting the correct keywords!

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澳洲幸运5开奖 Getting More Visitors Using Website Traffic Analysis https://www.keysearch.co/blog/website-traffic-analysis/ Wed, 08 Aug 2018 22:20:42 +0000 https://www.keysearch.co/blog/?p=3303 Since introducing our Explorer feature we have consistently been adding additional features that utilize that data in different ways. Tools that find your competitors keywords, our competitor gap tool just to name a few. One thing that we felt could take everything to another level was adding the ability to estimate the google traffic coming in for any ranking…

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Since introducing our Explorer feature we have consistently been adding additional features that utilize that data in different ways. Tools that find your competitors keywords, our competitor gap tool just to name a few.

One thing that we felt could take everything to another level was adding the ability to estimate the google traffic coming in for any ranking URL or website. To be able to see, even just a rough estimate of the traffic coming in for specific keywords could completely transform the keyword research process.

We’re going to take a look at what exactly these traffic estimates are and how we come up with them. We’re also going to show you how you can use these estimates to drive loads more traffic to each one of your blog posts and completely revamp how you think about keyword research.

Checking Website Traffic Estimates

You’ll notice in the explorer tool’s organic keyword box there is an overview of the searched website or URL’s estimated traffic. This will give you a rough idea of how many visitors per month are coming in from Google. Keep in mind this is a monthly average and just an estimate. To be honest an estimate is all you really need for our purposes. We’ll take about why this is later on.

We determine this by taking the ranking positions of the URLs found and combining that with search volume data to come up with an estimate for each keyword.

When you click on the “View Keywords” button you can then see the traffic broken down for each keyword. This is giving you a glimpse into how much potential traffic your competitors might be bringing in for each and every one of their ranking keywords.

For each keyword you now have at your disposal the position the site ranks for, the search volume, CPC, traffic estimate, and ranking URL found. The Keysearch Explorer is giving you a lot to work with but there’s more!

Website Rankings/Traffic Checker

Now head on over to the keyword research page. When you check the SEO difficulty for a keyword you’ll see the usual SERP analysis and breakdown of the first page results. In addition to that, you now have the option to see the total rankings and traffic for each URL that is ranking on the first page. We also show you the total rankings and traffic at the domain level as well!

Just click the Rankings/Traffic tab and it will load up all of these statistics for you. It doesn’t stop there. If you click on any of the stats it will load a similar popup to the one in Explorer. If you click on a number in the URL (or Domain) Rankings column it will show you the top 1000 keywords for that URL (or domain) sorted by ranking position. The same goes for clicking on the traffic stats, but instead, this will sort the results by traffic estimates.

Discovering Keywords Through Traffic Estimates

Ok great, that’s fine and dandy, but how does this help me? Are you ready to get your mind blown… Well, maybe I’ve taken that too far :). I do know though, that when we were building this feature and I began to realize what I’m about to show you, excitement washed over me as I started seeing the potential here. It has honestly forever changed my entire keyword research process.

The stats above are for the keyword term “dog behavior training”. Let’s click to show the traffic for the first ranking URL. This will sort that URL’s ranking keywords by traffic.

Here we can see all of the top keywords that are driving traffic for this particular URL. It is basically showing us the long-tail keyword potential we could have if we ranked a page for this keyword!

What does this mean? We now have the ability to see the true potential of ranking for a keyword. When we decide to target a keyword (“dog behavior training”) we are not just going to rank for that keyword. Google is going to rank us for similar variations and other long-tail phrases that our content touches upon.

By seeing what keywords are driving traffic for these top URL’s we are getting a window into not only what potential we may have but what Google WANTS us to give them in order to rank. Seeing as we have all this data at our fingertips how are we going to utilize it properly?

Driving More Traffic

The first place to start is by optimizing your content with these traffic-driving keywords. The top URLs are showing us a clear path to gaining more traffic for each keyword we are targeting. Let’s let them help us!

If I am creating a post on “dog behavior training” I am going to make sure to include references to dog problems, bad dog behavior, dog issues, etc.. I may even make them focal points of my content so that I can start reaping the long-tail rewards that these other URLs are getting. I would even recommend going back and re-touching up old content to see if there are some topics you can add in. Why not maximize each piece of content to its full traffic potential!

We are using the search results and these traffic estimates almost as a way to deconstruct Google’s algorithm. They are showing us what topics might be expected within our content to rank on page 1 while also giving us a glimpse into other topics they feel are similar.

Seeing The True Traffic Potential

Another way to utilize this data is by evaluating the true traffic potential of targeting a keyword. By examining the estimated traffic for these top results we can gauge whether a keyword might really be worth going after.

As we can see above, the top 2 URLs are driving a very good amount of traffic. I’d say that most of us would be pretty happy to have one blog post or piece of content driving that much traffic per month. I know I would!

As you go down the top 10 the traffic dwindles as would be expected since the URLs are not quite as powerful and wouldn’t be ranking for as many of the other related terms. All in all, though, this keyword has a great amount of traffic potential. If I was contemplating targeting it and thought I had a shot at the top 10 it would definitely be worth the time and effort in my opinion.

You may even notice keywords that don’t drive much search volume but are showing tons of traffic potential. Let’s take the keyword “how to toilet train a dog”. The search volume is only 260 but it seems that there still might be a fair amount of traffic potential around this topic.

It is enabling us to have even more insight into which keywords we target. For many of us, creating content takes time and money. We want to make sure there is some light at the end of the tunnel or a potential win down the line.

Finding Competitors Traffic

This is a big favorite of mine. Use our competitors to show us what we should target. We’ve discussed this technique in previous blog posts. With traffic estimates, we can take this to another level.

Rather than just identifying keywords that your competitors are ranking for, we can now get an idea of what keywords are actually driving traffic. This can lead to a slew of new keyword and topic ideas.

Let’s head back to the Keysearch Explorer tool and load up Cesar Millan’s website cesarsway.com. Then let’s view keywords sorted by traffic.

Cesar Millan is a big-time player in the dog training niche. I’m sure if I was more educated about the niche I could fine-tune my competitor research to a few websites that aren’t as huge as this one. Either way, though the example, is still the same.

I can see that there is a lot of traffic potential around topics like dogs with worms, infection in dog ears, what are the smartest dog breeds, etc… These topics can now become future blog posts and content ideas. I can also try and pick off smaller competitors. Grab the one or two main articles I find that are driving their traffic and create similar content of my own.

It’s also fun to search for domains in your niche that are much less powerful than yours. Find out what’s driving their traffic and create some content around those topics. If a less powerful domain can rank and drive traffic you most likely can too!

Final Thoughts

As I say with most features we release, the possibilities are endless. If you think outside of the box I’m sure you can come up with even more great ways to use this data to your advantage.

On our end, there is still plenty to improve on. Keep in mind these are just estimates. As I said earlier, for our needs estimates are really all we need. If our tool says your site gets 200 visitors from Google per month and you really get 2000 then most likely this holds true for other sites too. It’s all relative and you can extrapolate accordingly.

We will be tweaking the traffic estimates as time goes on to try and get things more accurate. One of the biggest causes of bad estimates is Google using close variants to calculate search volume. We will write a more involved post about this in the future but to give a quick sum up, Google has slowly been combining search volumes for many keywords. So their search volumes have become less and less accurate over the last 2 years. Sometimes not accurate at all.

If Google’s search volumes aren’t accurate, and that’s how we are determining traffic, then it’s going to cause issues. We have already started working on this problem and will be slowly rolling out more accurate search volumes for close variants which should help improve the estimations as well.

We hope you guys enjoy the new traffic estimation and analysis features. They should help give you an even further advantage over your competitors. Make sure to try and combine some of these new ideas next time you load up your Keysearch account. Happy keyword hunting!

 

 

 

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澳洲幸运5开奖 How to Use Google Trends to Find Trending Keywords https://www.keysearch.co/blog/how-to-use-google-trends-to-find-trending-keywords/ Tue, 07 Aug 2018 20:13:36 +0000 https://www.keysearch.co/blog/?p=3300 Keyword research tools can come in all shapes and sizes. I’m sure you’ve probably noticed though that most tools follow essentially the same idea. They help you identify keywords that will bring in traffic by showing you niche-specific keyword suggestions (search volume usually included). Then they will give you an estimate of how difficult it will…

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Keyword research tools can come in all shapes and sizes. I’m sure you’ve probably noticed though that most tools follow essentially the same idea. They help you identify keywords that will bring in traffic by showing you niche-specific keyword suggestions (search volume usually included). Then they will give you an estimate of how difficult it will be for your site to rank in a top position for those keywords.

This is a simplified explanation of what Keysearch does as well as pretty much any other keyword tool you may find. Personally, I love this approach as I’m sure you do too. It’s worked for me for a long time and continues to be the backbone of my keyword research process.

What typical tools might miss though is the ability to easily identify trending keywords. These trending keywords can hold a treasure trove of value, especially in certain niches. Luckily there is one tool though that is completely free, and when combined with your other keyword research methods can uncover great trending keywords and topics you might not have found otherwise. 

Google Trends and Keyword Research

Google Trends can reveal hot topics for which the search results are not yet dominated by authoritative websites or where the search engines are looking for fresh relevant content. The idea here is if you act quickly and publish great content before the competition, you can get a jumpstart on a keyword or topic that the rest of your niche may not have found or properly optimized for quite yet.

Now you may have noticed in Keysearch that we show a “Search Trends” graph for every keyword. This graph is taken directly from Google Trends and shows you how popular the keyword was at specific times over the past year.

We prefer to show the Google Trends data graph rather than the AdWords (Keyword Planner) search volume trends for a few reasons.

  1. Google has started grouping keywords into “close variants” and the search volumes are less and less accurate every day (this is something Keysearch is starting to address and you can read about it here).
  2. Google uses search volume “buckets”. This basically rounds the search volume to the closest bucket. For example, the Google search volume for the keyword  “dog training” is 90,500 in the United States. 90,500 is one of their search volume “buckets”. These buckets are fine for an overall idea of search volume but when looking to see the trending search volume it can sometimes mask what’s going on. The next closest search volume buckets are 74,000 and 110,000. We find that Google Trends shows a much better and granular idea of what is actually going on with search trends over the past year.
  3. Having a data overview from more than one place is usually always advantageous.

As you can see we are fans of Google Trends and even utilize it in our own tools. We thought it would be good to show you what Google trends can offer, how to use it, and an overview of how you might incorporate it into your own keyword research campaigns.

How to Use Google Trends

First of all, go to Google Trends. You’ll land on a page that looks like this:

You can see a couple of trending topics but in most cases, they will be irrelevant to your nice. The most popular searches often revolve around sports, news, celebrities, or politics.

Note that you can search the trends for any country you want by clicking the arrow next to “United States” at the top-right corner of the page and selecting whichever country you’re targeting.

Now, the search bar at the center of the page is where you type the search term.

For this tutorial, let’s say I have a dog training business. I’ll simply type “dog training” in the search bar and press Enter.

Now let’s see what Google has to say about this keyword.

Interest Over Time

The first thing you’ll notice is this graph titled “Interest over time”. For the past twelve months, the curve oscillates between 80 and 100, but what does that mean?

These numbers may be confusing at first, but they really are simple to understand. These values are called Trends data, they go from 0 to 100 and indicate the search interest on a given topic as a proportion of all searches on all topics in a given place and time. So it is the relative popularity of the keyword compared to every search done on Google. The higher the value is, the more trending a topic is, with 100 being the maximum value.

In our case, dog training seems to be a highly popular topic, seeing how it stays consistently above 80. This is because about 68% of US households own pets, a big part of which are dogs.

Compare Multiple Search Terms

With Google Trends, you can also compare the popularity of two or more search terms to see how well they fare against each other and pick the more promising ones.

To do that, go back to the top of the page, click on “Compare”, and type the second keyword. I’ll go with “dog grooming”.

While dog grooming is not far below dog training, it seems to be on a slight downward trend, so it’s probably not the best pick for content scheduled to be published in the short term.

Refining Your Search

You have probably noticed the four drop-down menus right above the graph. You can use these to refine your research with specific criteria:

– Country: as with the previous page, you can change the country of choice to your liking. You can also choose “Worldwide” to get global results.

– Timeframe: you can inspect data from the past hour, four hours, day, week, month, three months, a year, or even the past five years. You can also customize the time range as you want and even go back in time until 2004.

– Categories: you can restrict the search area to certain topics like arts & entertainment, beauty & fitness, news, science, travel… or you can simply click “all categories” if you want to stay broad.

– Type of search: you can select between web search, image search, news search, google shopping, and YouTube search. You can’t really go wrong with picking all types, though.

Now let’s see what else Google Trends has to offer.

Interest by Region or Sub-Region

By scrolling down the page, we find this box. As you can see, it breaks down the search interest by sub-region which is great for local SEO. The states with the darkest shades of blue (Vermont, Alaska, etc.) have the highest Trends data, so dog training is most trending there.

Knowing which sub-regions (or regions, if you went for a worldwide search) have the most interest helps you be more efficient with your content marketing by focusing more on those with the highest interest. This can also help you focus your content locally if that’s something your niche can cater to.

Related topics and related queries

Scroll down the page again and you’ll find these two boxes. The “Related Topics” box shows topics that people are also searching for.

The really interesting part is the “Related queries” box on the right, which reveals related keywords that are most used for a given topic. In other words, these are trending keywords.

And if you haven’t noticed, they totally look like long-tail keywords – the sweet spot in keyword research.

Cloud Nine Dog Training and Dharma Dog Training seem to be popular competitors, so they are probably doing something right with their marketing. I could do a little spying on them and see what kind of content I can use for my own business.

The percentages next to the queries represent the growth in searches over time. In the last twelve months, interest in the query “blue beagle dog training crate” has grown by 23.5 times, which is very impressive. Similarly, searches for “house training an adult dog” have multiplied by seven times.

You can filter topics and queries by “Rising” or “Top”. “Rising” shows the growth in interest in percentages, while “Top” gives a score up to 100. Depending on which you pick, the results shown may be a little different. If you see “Breakout” instead of a percentage, it means the search term has grown by over 5000%.

With a little bit of imagination, and by checking the rest of the queries, now I can quickly come up with headlines for blog posts, topic ideas, free reports, or any kind of content:

  • 5 Tips for Blue Beagle Crate Training
  • How to Solve Common Problems when House Training an Adult Dog
  • Essentials of Service Dog Training
  • What Does the Law Say About Service Dogs?
  • How to Succeed in Training an Aggressive Dog

Note that you can download the search terms in Excel sheets. They also might change the next time you use Google Trends, as the data is constantly updated.

Mining For Upward Trends

We also don’t have to stop there. Our goal with Google Trends is to find target keywords that are not only trending upwards but maybe “hot” at a specific time. Capitalizing on the latest search trends and being able to identify seasonal trends is a huge advantage!

In my dog training niche, we can throw around some seasonal keyword ideas, like “dog hoodie”. I would think this might be trending during a certain period of the year (winter). From the graph below I was right! There is a definite spike in popularity during the winter months.

While these seasonal peaks should not be the bread and butter of my content strategy, with the right timing I can still leverage them to create content that attracts traffic.

Next year, right around December – January I might want to create some content on the top 10 dog hoodies of 2019. I could even touch up old content on the topic each year, making it fresh for Google just at the perfect time. Google loves fresh relevant content, especially on trending topics.

Finding Trending Keywords: Final Thoughts

Using Google Trends to find trending keywords allows you to bypass timeless topics where competitors have already established their authority, to focus more on new and popular topics. It is a great source for generating content ideas, social media posts & video topics that can help you poke through a competitive niche.

With that said, it is just one tool in your arsenal though. You still want to make sure you are targeting topics that will drive traffic. Also keep in mind that just because a topic is trending doesn’t mean the rest of your niche is clueless about it. You still may to do some link building, content marketing, etc…

Do your due diligence and make sure that putting the time and effort into creating new content or touching up old content is worth the investment. This is where those good ol’ keyword research tools come in handy. So start brainstorming and take advantage of the traffic that trending keywords can offer!

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澳洲幸运5开奖 Introducing Keysearch Explorer https://www.keysearch.co/blog/introducing-keysearch-explorer/ Tue, 08 May 2018 19:22:58 +0000 https://www.keysearch.co/blog/?p=3252 Something we always enjoy doing around here is announcing new features. Today we get to announce the launch of a new tool we’ve been working on called the Keysearch Explorer! What is the Keysearch Explorer? To give you a quick sum up, the Keysearch explorer is your one-stop shop, giving you access to loads of…

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Something we always enjoy doing around here is announcing new features. Today we get to announce the launch of a new tool we’ve been working on called the Keysearch Explorer!

What is the Keysearch Explorer?

To give you a quick sum up, the Keysearch explorer is your one-stop shop, giving you access to loads of SEO data on any domain you want, all in one place. Here are some things the Explorer will show you.

  • Domain Strength Score
  • Difficulty Score to Target
  • Backlink Counts
  • Referring Domain Counts
  • Nofollow/Dofollow Ratios
  • Organic Ranking Keywords
  • Top Competitors
  • Organic Keyword Distribution
  • Top Referring Domains
  • Top Anchors
  • And more!

Explore More Data

In addition to getting an overview of all these stats and metrics, you can also dive further into our databases and get all the info on organic keywords, top pages, backlinks, top competitors, etc…

You can see a graph of your Backlink Growth over time and how your traffic has fluctuated. We’ve also included a domain strength metric and a “Score To Target” calculator which has been highly requested by many users. This shows you what keyword difficulty score range we feel your domain has the best chance of possibly getting to page 1!

There are so many great ways to use this data it’s impossible to name them all. We really encourage everyone to start taking the explorer for a spin as it will definitely help you in analyzing your own domain as well as competitors.

Below is a video introduction to the tool. There’s more to come in the future so stay tuned!

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澳洲幸运5开奖 Keyword Filter Overview & Search Operators https://www.keysearch.co/blog/keyword-filter-overview-and-search-operators/ Tue, 01 May 2018 16:01:49 +0000 https://www.keysearch.co/blog/?p=3240 The keyword filter is an extremely powerful part of doing keyword research. For a while now we’ve had some extra features within the keyword filter that were never officially documented. We also realized that we never did a full overview of the keyword filter. Well, here it is! The official documentation. This article will give…

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The keyword filter is an extremely powerful part of doing keyword research. For a while now we’ve had some extra features within the keyword filter that were never officially documented. We also realized that we never did a full overview of the keyword filter. Well, here it is! The official documentation.

This article will give you a brief overview of the keyword filter. We will also introduce our keyword search operators that you can use to filter more specifically and further nail down your keywords.

Keyword Filter Overview

The keyword filter allows you to enter certain parameters and only show keywords that fit those specific parameters. You can do this by keyword, negative keywords, number of words, search volume, CPC, and competition score. Let’s take a look at the keyword filter.

Keyword: This is where you can enter a keyword or phrase and it will hide all keywords that don’t contain that keyword or phrase.

Negative Words: This is the opposite of the “Keyword” parameter. Any keywords or phrases entered here will hide all keywords that “do” contain these words or phrases.

Number of words: This is where you can specify the number of words the keywords must contain to be shown. For example, it must contain 2 to 5 words. Any keywords with less than 2 words or more than 5 will be removed.

Volume: This is where you can specify the search volume the keywords must contain. For example between 1000 to 3000. All other keywords will be removed.

CPC: This is where you can specify the CPC the keywords must have. For example between 1.00 and 5.00. All keywords that have CPC below or above those numbers will be removed.

Score: This is where you can enter the competition scores you’d like to see. For example, only show keywords between 10 to 30 competition score.

For the parameters that contain “to”, you can leave the first number or last number blank and it will mean 0 or infinite. So for example, if I wanted to only show keywords with more than 3 words but no limit above that, then just put 3 in the first box and leave the 2nd box blank. The same goes for the opposite end. If I wanted to show all keywords with a keyword score of 35 or below I’d leave the first box blank in the Score parameter and put 35 in the second box.

Keyword Filter Operators

All of that is pretty straightforward and simple. This is where things get a bit more fun. You can use our search operators in the “Keyword” and “Negative words” boxes to further drill down the filtering.

The Plus (+) Operator

This operator means “AND”. So if we wanted to find all keywords that contained “dog” and “training” we enter this into the Keyword box:

dog+training

Now that is different than just putting “dog training”. If we put “dog training” with no plus sign it will only show keywords that have the phrase “dog training” So things like “dog training classes” will be shown but “dog clicker training” won’t be.

When we use the (+) sign it will instead find keywords that contain both keywords but they don’t have to be in that specific order. So for this example, it would find both “dog training classes” and “dog clicker training”.

The Comma (,) Operator

The next operator is the comma (,) operator signifying “OR”. Using a similar example if we typed:

dog,training

This means we want to show all keywords that contain either “dog” or “training”. Things like “dog training classes” will be shown but also “dog bones” and “training skills” would be shown as well since they contain either the word “dog” or “training”.

Drilling Down Further

If you really want to get fancy you can combine the operators and get very specific:

dog+training,best,reviews

Now here we will only show keywords that contain “dog” and “training” but also either “best” or “reviews”. This allows you to really get down and dirty with what you are looking for.

Powerful Stuff

As you can see the filter can be very powerful when used correctly. Allowing you to sift quickly through big keyword lists. You can use it to tailor which keywords will be shown and in turn only research the ones that are most relevant to you. Be sure to give the search operators a spin next time you are filtering!

 

 

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澳洲幸运5开奖 Data Insights – Keyword Search Volume https://www.keysearch.co/blog/data-insights-keyword-search-volume/ Thu, 01 Mar 2018 18:49:29 +0000 https://www.keysearch.co/blog/?p=3212 The last year and a half has been a fun ride for us. Our user base continues to grow at a great pace, this has enabled us to start thinking bigger with the features we can add and the data we can provide. As we continue to increase our capacities and add a lot of…

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The last year and a half has been a fun ride for us. Our user base continues to grow at a great pace, this has enabled us to start thinking bigger with the features we can add and the data we can provide. As we continue to increase our capacities and add a lot of these new additions into Keysearch we figured it was a good time to start having fun with some of this data in a new blog series we’re calling “Data Insights”.

One of the first additions to our new “big data” thinking is the huge Keysearch Keyword Database. Currently, the database contains well over 1 Billion keywords spread out over 42 different country-specific databases.

Our biggest database by far is our US (United States) keyword database. When writing this our US database had 353,121,457 keywords in it and is growing by millions every day. Since we are a US-based company and the majority of our users are from the United States, this database is, of course, going to be bigger than the rest. This makes it the best candidate to get some fun data insights.

What Are We Looking For?

When doing keyword research the hope is always to find some hidden gem keywords with great search volume and low competition. Search volume can range from zero all the way into hundreds of millions if not billions of searches per month.

What we wanted to find out was how many keywords actually fall into the different ranges of search volume? Are there endless amounts of high search volume keywords out there that we just need to uncover? Or should we be tempering our exceptions on what search volumes we should be targeting in our niches?

Diving Into Search Volume

So we are starting out with 353,121,457 in our US database. The first thing we did was remove all keywords that had no search volume. Although we save these keywords in our database, we don’t use these as keyword suggestions in our tool since they just don’t have enough searches.

This was a huge amount of keywords, 213,938,452 to be exact. This wasn’t much of a surprise to us since we collect everything. There are so many keywords out there that just don’t get searched much at all. Google itself has said that 15% of searches being done are completely unique. So these won’t have any search volume.

You’ll also notice many times when you use our “Google Suggest” option, a good portion of those keywords have no search volume either. The “Google Suggest” option is showing keywords that Google itself is actively suggesting, and even many of those keywords don’t have enough search volume to qualify as 10 searches per month (the lowest amount of searches needed for Google to show the search volume for a keyword).

Search Volume 10 – 20 Per Month

Now that we’ve removed those keywords we are left with 139,183,005 with a search volume of 10 or more, not too shabby! So next we checked how many of those keywords had a search volume of 10 – 20 searches per month.

42,946,192

Wow! That’s almost 1/3rd of all keywords that actually have any search volume basically fall into the lowest amount of search volume you can have to qualify for even having any search volume! This was a big surprise to us. We knew that there would be more keywords with low search volume than keywords with high search volume. But we didn’t expect 1/3 of all keywords to be between 10-20. This is a very interesting find.

Search Volume 21 – 50 Per Month

Next, we checked all keywords with a search volume ranging from 21 – 50 searches per month.

46,367,048

Another big shock here! We’ve just chewed through over half the keywords in the database and that’s just keywords with a search volume of 50 or less. We definitely didn’t expect this!

Search Volume 51 – 100 Per Month

Our original plan was to then run 51 – 1000 but we modified that since we saw how many keywords were falling into those other small ranges. So instead we just did 51 – 100.

30,520,578

That brings the tally to 119,833,818 keywords out of 139,183,005 that have a search volume of 100 or less. That’s 86% of keywords have a search volume of 100 or less.

Search Volume 101 – 1000 Per Month

Now we are getting into more substantial search volumes so we ran all keywords between 101 – 1000. This returned:

17,177,241

That brings the current total to 137,011,059 keywords with a search volume of 1000 or less. That’s over 98% of all keywords.

Search Volume 1001 – 10000 Per Month

This is the search volume range that most people look to find hidden gem keywords in.

1,929,928

As you can see this search volume range is much bigger than what we were searching earlier and it only returned 1,929,928 keywords that fall into this range.

Search Volume 10001 – 50000 Per Month

This search volume range is always super competitive but let’s take a look at how many of these keywords actually exist.

192,651

That really isn’t much! It shows why ranking for keywords in this volume range is very very difficult!

Search Volume 50001 – 1000000 Per Month

Now that we see the numbers are dwindling so much we decided to just do everything from 50,001 to 1,000,000.

48,197

This search volume range is usually in the “don’t even think about it” level and you can see why. There are just so few keywords out there.

Search Volume 1000000+ Per Month

Now we ran all keywords with a search volume of 1,000,000 or more.

1170

I would say it’s a safe bet that none of you reading this rank for any keywords with this much search volume. If you did you’d be reading this on your yacht and I’d be wondering why you are wasting your time reading this blog! 🙂

Recap

As you can see from the chart we couldn’t even fit any bars for the last 2 search volume ranges as they were so small compared to the others.

  • Started with 353,121,457
  • Removed 213,938,452 that had no search volume according to Google
  • Left with 139,183,005 keywords with search volume
  • Keywords with search volume between 10 – 20 per month: 42,946,192
  • Keywords with search volume between 21 – 50 per month: 46,367,048
  • Keywords with search volume between 51 – 100 per month: 30,520,578
  • Keywords with search volume between 101 – 1000 per month: 17,177,241
  • Keywords with search volume between 1001 – 10000 per month: 1,929,928
  • Keywords with search volume between 10001 – 50000 per month: 192,651
  • Keywords with search volume between 50001 -1000000 per month: 48,197
  • Keywords with search volume between 1000000+ per month: 1170

What Does it all Mean?!

The main thing I took out of this data is that there are vastly more opportunities to rank for lower volume keywords than higher volume keywords. Most of us when doing keyword research are trying to find keywords in the 1000+ searches per month range. As you can see though there just aren’t that many of those to go around. Instead, you may want to focus on ranking for a lot of keywords under 100 searches per month. Not only will these be easier to rank for but it also leaves you not putting all of your eggs in 1 basket.

This also shows the power of long-tail keywords. Ranking for hundreds of these longer tail keywords with lower search volume is just as good as ranking for 1 or 2 high search volume keywords. It also may require much less effort, time, and resources!

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澳洲幸运5开奖 What Our SEO Competition Levels Mean https://www.keysearch.co/blog/what-our-seo-competition-levels-mean/ Sat, 09 Dec 2017 18:14:11 +0000 https://www.keysearch.co/blog/?p=3193 Within Keysearch you may have noticed that we not only provide a keyword competition score but we also have different color levels corresponding with keyword difficulty. A question we get asked fairly often is “What exactly do the competition levels mean?”. It’s very easy to look at the keyword competition score, or take a quick…

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Within Keysearch you may have noticed that we not only provide a keyword competition score but we also have different color levels corresponding with keyword difficulty. A question we get asked fairly often is “What exactly do the competition levels mean?”.

It’s very easy to look at the keyword competition score, or take a quick glance at the color we show for the competition and say “Hey that keyword is hard to rank” or “Hey that keyword is easy to rank”. That’s all fine and good but in this article, we want to answer that age ol’ question “What does it all mean?!”.

SEO Competition Levels

Within Keysearch we have 6 different competition levels.

  • Competition is very easy (Light Blue)
  • Competition is fairly easy (Light Green)
  • Competition is easy-moderate (Green)
  • Competition is moderate (Yellow)
  • Competition is fairly difficult (Light Red)
  • Competition is very difficult (Red)

Since SEO is ever-changing, the actual score ranges for these levels may change slightly as well if we feel they need to, but for the most part, they remain in the same range.

Competition is very easy

This is the slam dunk range of keyword difficulty. You probably won’t find many keywords within this range and if you do, most of them probably won’t be receiving a lot of traffic (search volume). That may not matter though, even if you find a few with small amounts of traffic they are probably still worth targeting. This is because these keywords should be incredibly easy to rank!

Keywords within this range have such little competition it’s almost difficult not to rank them. Think of it like this. Imagine you walked into a spelling bee with 11 people and the top 10 contestants won a prize. It’s not guaranteed you’ll finish top 10 but it also shouldn’t be that difficult if you just do even a little preparation.

Getting a top 10 ranking within this competition level could be as easy as just targeting the keyword. If you have an aged site with mid-high authority and target the keyword properly you most likely can rank without even building any backlinks. If you have a new site you can probably rank for a keyword like this by just getting a few easy backlinks from sites like Twitter, Facebook, etc… You most likely won’t need to do much at all.

This level also shouldn’t take very long to rank. Over the years ranking keywords takes longer and longer but at this level, you should be able to break the top 10 pretty quickly, possibly within the first few days/weeks.

Competition is fairly easy

This competition level should still be pretty easy to rank but may take a bit more elbow grease to get the job done. A site that already has some built-in authority should be able to break into the top 10 without much problem. Once again the authority of the site should do most of the work here. Maybe you’ll need a few backlinks but it shouldn’t be much of a problem.

A new site will probably need some backlinks to break the top 10 at this level. You shouldn’t need much but this level might require more off-page work than the first level. A few branded backlinks (as discussed in the SEO Crash Course) and if needed maybe a few more established links.

This level also may take a bit longer to rank. An authority site might be able to push into the top 10 within a few weeks but a new site might be looking at a bit longer than that, maybe even a few months.

Competition is easy to moderate

This is where things start heating up a bit. Sites with a good amount of authority should still fair well here. It may start taking a month or a couple of months but just authority can still go a long way at this level. You might want to do some branded links, get a Twitter and Facebook post up, or something linking to the page to help things along.

Sites with lower to mid authority will probably need to put some work in on the off-page end of things. You will also need to have some patience. Keywords in this competition-level range usually won’t let you break into the top 10 quickly if your site isn’t an authority in the niche. It will take a few months but patience pays off.

Newer sites should prepare for the long haul. This is the competition range newer sites should be targeting for long-term rankings. By that, I mean keywords you can actually rank for after 6-12 months to start really building your authority. If you have a newer site think of this range of keywords as your long-term goal. You should be able to find keywords that receive a good amount of traffic in this range. You won’t rank them tomorrow or even next week but you can do it if you stick it out for a few months.

Competition is moderate

This is the level where we should be saying goodbye to newer sites. If you have a newer site (less than 6-12 months old) you probably shouldn’t be thinking about any keywords in this range. Not to say one day they won’t be feasible but you need to build authority before even thinking about this range.

Higher authority sites can dabble in this range and have some fun. Your authority alone will probably not be enough to break the top 10 but link building can get you there. It won’t be overnight, and it won’t be next week either but these keywords are still within reach if you have a good plan.

Lower-mid authority sites can look at this level as long-term keywords. It will take a long time to rank these keywords but it may still be worth targeting since many keywords in this range will bring in a lot of traffic. Get creative with your link building and give it some time.

Usually, once you are able to start ranking for keywords in this range you will be ranking for many long-term keywords all across your niche. Your site will be fairly established at this point.

Competition is fairly difficult

Just as we said goodbye to newer sites at the last competition level I am saying goodbye to lower-mid authority sites at this level. Keep working hard and you’ll get to this level one day. Unfortunately, you’re still probably a few years away from having the authority and link juice to rank these types of keywords.

This leaves just you high authority sites. I personally don’t like to dabble much in this range. Why? Well, why bother is what I say? There are plenty of quality fish in the sea at the lower competition levels. Once we hit this range we are usually fighting it out with the big boys.

I will only target keywords in this range if they are the crown jewels of my niche. For example, for a dog training site, of course, your long-term goal is to rank the keyword dog training, puppy training, etc… Those might be fairly difficult to very difficult but they are also the long-term goal of your site. You may never get there but of course, you are going to try.

Now using that same example let’s say the keyword “dog shock collars” fell in the fairly difficult range. Personally, I’m not spending my energy fighting it out for this keyword when there are so many others I can rank much easier. It will take time and effort no matter the authority of your site to rank in this range so you should choose your keywords wisely.

Competition is very difficulty

Is your website one of a handful of the most authoritative in your niche? No… then don’t even think about it. These keywords are only for the big players. This is the search engine’s high roller room. Keywords here will not only be dominated by highly authoritative, niche-relevant websites but the actual pages ranking will be super relevant and highly authoritative themselves.

If you are going to even entertain this level you probably don’t need to do much keyword research as it is, since your site and business are at a point where you can virtually rank for anything in your niche. If you are ranking multiple keywords at this level congratulations you’ve made the big time!

SEO Has No Definites!

SEO is a crazy business and there are no definites. Is it possible for a brand new site to rank for a very difficult keyword? Yes… I’ve seen it happen, but it’s extremely rare. Is it possible that a highly authoritative site can’t break the top ten on a very easy keyword.. yes? I’ve seen that happen as well. Why?… Who knows! Google can be very odd at times. These are outliers though. These are not the norm.

What we’ve outlined in this article is meant as a general guide to give you an idea of what you should realistically be targeting. There are no guarantees and no definites but if you stay within the appropriate competition levels for your site you’ll be setting yourself up for the best chance of success!

 

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澳洲幸运5开奖 Final Overview – SEO Tips & Tricks https://www.keysearch.co/blog/final-overview-seo-tips-tricks/ https://www.keysearch.co/blog/final-overview-seo-tips-tricks/#comments Mon, 16 Oct 2017 18:38:49 +0000 https://www.keysearch.co/blog/?p=503 You’ve made it! The final chapter of our SEO Crash Course. Hopefully, you’ve learned a few things along the way and feel confident moving forward with your SEO campaigns. In this final part of the course I really just want to give some final thoughts and a few helpful tips and tricks. SEO: Ever-Changing and…

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You’ve made it! The final chapter of our SEO Crash Course. Hopefully, you’ve learned a few things along the way and feel confident moving forward with your SEO campaigns. In this final part of the course I really just want to give some final thoughts and a few helpful tips and tricks.

SEO: Ever-Changing and Always the Same

In this course, we’ve covered a lot. We’ve gone over site optimization, content, and link building. We’ve talked about what the search engines want from your websites as well as the best ways to do keyword research to maximize your free traffic.

Along the way, I’ve also discussed how things were in the past. Mentioning that once upon a time you could do this or that to increase your rankings while also saying how many of those things don’t work anymore. This is because SEO is ever-changing and although it is ever-changing, within this tutorial I tried to go over the methods that truly work and have worked for a long time.

Each Google algorithm change brings with it a slightly new playing field. What I want to stress here though is that if you stick with the core elements of SEO, proper site optimization, quality content, and high-quality link building you should never have to worry about these changes and updates.

These elements have been a staple of a good web page and a web page that ranks high in the search engines for close to 2 decades now, with no signs of that stopping. What can get people into trouble is taking shortcuts, trying to find loopholes, and jumping on new “fad” SEO tricks. If we’re building long-term businesses here let’s stick to the basics and reap the rewards for years to come.

Keep up with the Times

Be mindful of the necessary changes, for example, the mobile revolution. Don’t be a dinosaur that doesn’t optimize for mobile. You’ll get left behind. There will be other changes like this along the way. Make sure to re-assess the current environment often. Does your web page look dated? Have you upgraded to HTTPS or are you stuck on HTTP when everyone else is moving on? Keep up with the online world because it’s going to keep moving.

Don’t Let Oversights Bring Down Your Site

I can’t tell you how many times I’ve been asked to look over friends’ websites that aren’t ranking well to see that the site is returning errors everywhere or files missing etc… These things can happen but be on top of them.

Keep up with your site, for example, update your WordPress often (or any other CMS), and after doing so look over your site to make sure everything is still functioning. Updates mean changes which means things can break. This can cause huge problems with ranking.

If you are linking to files on external pages make sure they are not dead. This is a big problem with old content that hasn’t been looked at in years. It’s a bad look and can hurt rankings.

There are many examples of these types of issues but they can mostly be avoided by looking over your website every now and then and making sure all looks and works correctly.

5 Awesome SEO Tips & Tricks

If you search online for SEO tips and tricks a lot of what you see is things we’ve already covered in this tutorial. Essentially they are SEO basics and things to know, not actual tips and tricks. I wanted to give a little icing on the cake for those of you brave enough and patient enough to make it through this entire course by offering some actual SEO tricks and tips you won’t find many places. So let’s dive in.

Indexing Your Pages Quickly

Now and again you are bound to have some indexing troubles. Google might be slow to index your pages, or maybe just not index a page at all. Why.. who knows! A very simple trick is to use Google’s own Fetch as Google Tool to get your pages indexed usually within a few hours.

Make sure you are logged into Google Search Console (formerly Webmaster Tools) then at the top you’ll see a search box, enter the URL and submit. You can then “Request Indexing” and your URL will be added to the indexing queue. If this tool doesn’t get you in the Index after a few days then almost nothing will so there may be some sort of page error or site error that’s causing indexing problems.

Find Great Backlink Opportunities

This trick requires access to a paid Keysearch plan but it is highly effective so I wanted to include it. What this trick does, is use your competitors to find link opportunities for your web page. Here’s how to do it. Goto Keysearch’s Backlink Checker under the Competitive Analysis section.

So for this example, I’m going to use my brother’s business. He owns a moving company in Brooklyn. Let’s say I wanted to find backlink opportunities for his website. I’d search Google and find a few URLs of his competitors. In this example one of them I found was dumbomoving.com. I’d search the URL in the search box and then I open the filter and switch to show just dofollow links. Why dofollow? Why not! If I’m going to get some links may as well first see if I can get some links that will pass link juice. Many times I won’t bother filtering just dofollow but you guys did want an SEO trick right? So why not go for the gusto!

 

So now that I’ve loaded up my competitor’s backlinks and have it so it’s only showing Dofollow links, I can basically just look through and see what links I can get as well. For this example right away I see 2 links with good domain strength (DS). The 2 highlighted in the picture below are both business directory sites that I can easily submit my website and get the same links. So already I’ve found 2 great links that are super easy to get and I just started!

I’m sure there are plenty of other links I could find either from directories, forums I could signup to, free sites to submit to, or even just contacting site owners asking them to add me to the articles or lists. This is an incredible way to find great link opportunities. After searching a few competitors I could have dozens of new backlinks with great metrics!

Include The Year in Your Keywords or Titles

This is such a simple trick and at the same time works so well. If you are looking to bypass some of the competition for really tough keywords add the year into your article titles or backlink anchor texts. For example, if you want to write an article about “The Best Baby Strollers” there is probably a lot of competition. If you instead write an article “The Best Baby Strollers For 2023” you may weed out a lot of competitors since many of them may not be optimized for searches with the year included.

This isn’t a magic bullet but it can help gain some long-tail traffic if you are able to utilize it. I once made a killing on a small niche site solely grabbing traffic for keywords in my niche and the year. I couldn’t rank well for the main keywords, but optimizing some of my articles and backlinks to include the year made a huge difference.

Utilize Authority Sites For Rankings

Ever notice how many Youtube, Facebook, and Pinterest pages show up in search results? These are just a few of the sites you can utilize for rankings and traffic, especially when you are just getting your site off the ground.

If your website doesn’t have much authority yet it’s going to be tough to rank. Utilizing sites that already have authority for your own gain can be hugely beneficial and a great way to start traffic flowing. Get accounts on Youtube, Facebook, Pinterest, or whatever may work for you and your site. Then start using these entities to target keywords.

Have you found an easy keyword but your site is still too new to rank for it? Make a Youtube video optimized for the keyword with a link back to your site in the description. The same goes for Facebook. Make a Facebook post optimized for the keyword and utilize these domains’ power to do the ranking for you. These domains already hold authority and you may just get these pages into the top 10 of Google without doing anything else.

Use Paid Traffic to Optimize and Build Links

I know what you’re thinking… “If I wanted to pay for traffic I wouldn’t need to do SEO!” Trust me I totally understand but there is a method to this madness. Buying some paid traffic, especially in the beginning can actually be a very cheap way of getting your site optimized to convert well and also build backlinks.

Natural backlinks aren’t going to come unless you have traffic. Once you start getting those backlinks though, you’ll move up in the rankings and traffic will be coming in on its own. So the point of this method is to get traffic right away, get eyes on your site and get people talking about it. It also allows you to see how people are reacting to your page and may give you ideas of changes to make that can help you rank better. You can see which keywords convert well and are worth targeting.

Paid traffic doesn’t need to cost an arm and a leg. I love using Facebook ads and Bing ads to get some really cheap traffic. With Facebook, I like to pay per 1000 views rather than per click. This allows me to try and get a lot of eyes on my ad and it’s super cheap. Just make sure you really narrow down your audience.

Bing allows you to get paid traffic at a fraction of the cost that you would pay for the same clicks on Google. There is also a lot less competition so that means your ad can be shown a lot.

When using these traffic sources make it your goal to get people linking to you. Send traffic to some of your best or most shareable content. Give things away for free. Do whatever it takes to try and get people linking back and soon you won’t need any paid traffic once these links start propping your rankings up.

Final Thoughts

I hope you guys have enjoyed the SEO Crash Course. I had a great time putting it together. If you’ve made it this far I think it’s safe to say you are no longer an SEO beginner. You have taken the steps to understand SEO at a level most people never will.

One thing I’ve learned about building online businesses is that actually “doing” something is worth so much more than thinking and doing nothing. You need to take action to get anywhere. I started out making small niche websites with barely an idea of what I was doing but I learned along the way, making many mistakes, and in the end, had built a huge network of passive income websites that lasted years.

When I released my first SEO product it was a huge piece of junk. Definitely not ready for primetime but by releasing it and getting it off the ground it lead to bigger and better products and opened a whole new world of success and opportunity for me.

What I am getting at is you now have the tools to build your business bigger and better than it ever was before. For those just starting out, you are ahead of the game. Most people who own websites have no idea about any of this “SEO stuff”. So don’t plan for “one day I will do this” Get going right now! Trust me you will be happy you did. Take these new skills and start dominating your competition today!

 

 

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